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Amazon PPC RESULTS

Amazon PPC RESULTS

Case Study

Case Study

Pet Accessories

Pet Accessories

our results

our results

What we achieved

What we achieved

+48%

+48%

Sales after 3 months

Sales after 3 months

+400%

+400%

PPC Sales

PPC Sales

19,36%

19,36%

Starting TACOS

Starting TACOS

11,21%

11,21%

Final TACOS

Final TACOS

the client

the client

How it started

One Price.
All included.

One of the market leaders in its category on Amazon, an Amazon Store offering products for pet owners and accessories for home and office.

The client started working with us as an active seller with product listings, but unsatisfactory sales. We started our collaboration in August 2022, with July 2022 resulting in £249,400 in sales and 19,36% TACOS.

One of the market leaders in its category on Amazon, an Amazon Store offering products for pet owners and accessories for home and office.

The client started working with us as an active seller with product listings, but unsatisfactory sales. We started our collaboration in August 2022, with July 2022 resulting in £249,400 in sales and 19,36% TACOS.

One of the market leaders in its category on Amazon, an Amazon Store offering products for pet owners and accessories for home and office.

The client started working with us as an active seller with product listings, but unsatisfactory sales. We started our collaboration in August 2022, with July 2022 resulting in £249,400 in sales and 19,36% TACOS.

1

1

The Challenge

The Challenge

The client was selling on UK Amazon and previously worked with another Amazon agency. Due to unsatisfactory sales and unfavourable profitability, the client requested that we take over and provide holistic diagnostics, optimization of existing ads, setup of new campaigns, and ongoing account management.

2

2

What we did

What we did

We audited the account (settings, overall health, quality of setup, and profitability of existing campaigns) to diagnose any existing issues inhibiting revenue and cleaned up the client’s current ad setup and portfolio across the three categories. We then created the necessary new campaigns.


Less than a month after the initial activities, the client observed satisfactory results - an increase in PPC sales by more than 300% and improved profitability. After deciding to entrust us with the entire management of Amazon PPC campaigns, we managed to gradually reduce TACOS from 19,36% to 11,21% while maintaining a positive sales trend.


Here are the results of our campaigns within the first 5 months of our cooperation:


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