As usual, we started with an audit of the account (settings, general condition, quality of setup and profitability of existing campaigns) to plan the best and fastest approach. 2 months after we started working together, we were able to reduce TACOS from 20% to 12.17%, and 4 months later we started to achieve a stable result below 10% monthly, with an annual average of about 6%.
During the peak season, we wanted to compare December 2021 with December 2022 to get the best perspective. With similar revenue levels, TACOS dropped from 9.11% to 5.34%, nearly doubling profitability. For ACOS, the level dropped from 21% to 10.68%, while 51% of the revenue came from PPC ads.
Here are the results of our campaigns from July 2022 to June 2023:
